The JFF is in Bavaria, Germany. There are two JFF centers in Munich and field offices in Augsburg and Berlin.
The JFF promotes media literacy amongst children and adolescents through active media work and develops media educational concepts for all fields of education. Since 1949 the JFF has been investigating how younger generations deal with media through research and practical experience. The media usage of adolescents and promoting media competence has been the starting point for JFF activities in the fields of research and pedagogical work for more than 60 years. Combining empirical research and educational practice is characteristic of the work of JFF. Research results form the basis of educational schemes for educational, developmental, and cultural work with children and adolescents. These research activities are reciprocally supplemented by educational practice.

Digital Manifesto

There are numerous JFF publications on the topic of early digital media education. In addition to books such as “Wischen, klicken, knipsen – Medienarbeit mit Kindern”, the magazine “merz – medien+ erziehung” has also devoted various issues to the topic.

How we work

Through the facilitation of projects such as Modellversuch Medienkompetenz in der Frühpädagogik stärken and the campaign Startchance kita.digital (regarding concepts for media education in more than 500 Bavarian Kindergarten in cooperation with the IFP – Staatsinstitut für Frühpädagogik) or BLM Erzieherinnenfortbildung (Training for educators), the JFF provides expert knowledge, content advice, as well as financial and technical support to children’s groups and their educational staff. Numerous events designed to train and qualify educationalstaff and students to facilitate their own media education activities play an especially important role in our outreach to other media initiatives.

Who we work with

The JFF is active in regional and Germany-wide media education networks such as Inter@ktiv – a communal framework in Munich – and FRAME, a network of Germanspeaking media centers. Both share the institute’s dedication to establishing media education structures, concepts, and models in media education.

Wie die Bilder laufen Lernen [transl: How pictures learn to move]

The project “How pictures learn to move” is aimed at preschoolers and first-year school beginners. In a playful and age adapted way, they learn how images come into motion, learn how film and television images are created, and how they can create moving images themselves.


Medien_Weiter_Bildung is a continuing education blog for pedagogical professionals in child and youth welfare and other interested professionals.

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